Rover is a DOM-native embedded web agent that lives inside your website. It reads the page structure and performs real actions like clicking, form filling, navigation, and user onboarding through natural conversation, moving beyond chatbots that only provide links.
Freemium
from $9.99/mo
How to use Rover?
Embed a single script tag into your website. Users can then ask Rover for help in plain language. Rover interprets the request, understands the website's DOM structure, and executes precise actions like guiding a user through a setup workflow, filling out a form, or completing a checkout process, all within the existing UI.
Rover 's Core Features
DOM-Native Understanding: Reads and interacts with the live Document Object Model (DOM) of your website, ensuring actions are always accurate and up-to-date without needing a separate knowledge base.
Real Web Actions: Executes tangible actions like clicking buttons, inputting data, navigating pages, and validating information directly on the webpage in milliseconds.
Conversational Interface: Users interact through natural language prompts, and Rover translates those into a planned sequence of minimal, precise actions to achieve the desired outcome.
One-Line Embed: Easy integration by adding a single JavaScript script tag to your site, with no complex setup, embeddings pipeline, or ongoing knowledge base maintenance required.
Credit-Based Flexible Pricing: Operates on a credit system for cloud usage, with a generous free tier and scalable paid plans. Users can bring their own API keys and proxies to significantly reduce or eliminate costs.
Benchmark Performance: Achieves an 81.39% success rate on web automation benchmarks, outperforming traditional screenshot-based vision agents in speed and accuracy.
Built for Completion: Designed to drive user actions to completion (e.g., successful checkout, finished onboarding) rather than just holding conversations, directly improving conversion rates and user activation.
Rover 's Use Cases
B2B Onboarding & Training: Product managers and customer success teams can use Rover to guide new users through complex software setup processes in real-time, clicking alongside them to reduce drop-offs and accelerate activation.
E-commerce Checkout Assistance: Online store owners can deploy Rover to help visitors who ask 'Help me checkout' by automatically adding items to the cart, navigating to checkout, and filling in details, reducing cart abandonment.
In-Product Guided Tours: UX designers and product teams can create interactive, context-aware feature discovery tours without recording videos, allowing users to learn by doing directly within the application interface.
Automated Form Filling: Data entry specialists and administrative personnel can automate repetitive web form submissions for tasks like job applications, lead enrichment, or data migration with high accuracy.
Workflow Automation: Operations teams can set up Rover to execute multi-step workflows inside web applications, such as connecting data sources, importing fields, and creating templates within tools like CRM or project management software.
Customer Support Triage: Support agents can leverage Rover to handle common, action-oriented user requests (like password resets or order status checks) directly on the website, deflecting simple tickets.
Website Testing & Monitoring: QA engineers and developers can utilize Rover's automation capabilities for routine site checks, monitoring specific elements, or testing user journeys without writing complex scripts.
Rover 's Pricing
Free Tier
Free
500 welcome + 250 monthly credits, ~5 Credits/Task, Credits never expire, BYO API Key for unlimited free use
Basic
$9.99/mo
For Tinkerers, includes 1,500 Credits/Mo, Cloud/API Platform, Email Support
Pro
$29.99/mo
For Professionals, includes 4,000 Credits/Mo, Custom Artifact Support, Guidance Calls
Enterprise
$99.99/mo
For Teams, includes 12,500 Credits/Mo, Training Sessions, Custom Development, Dedicated Support
Scale
$499.99/mo
For Pioneering Builders, includes 60,000 Credits/Mo, Oncall Support, SLA Guarantees, White Glove Service
